Do you have information about the number of articles published daily?
WordPress users alone post 2 million articles per day, which is an average of
24 articles every second. And this is only for WordPress users, and what about
other CMS users? It is complex and requires following SEO and search engine
optimization techniques to get traffic to your site.
You may not know or know what SEO is, but you are ignorant of its techniques.
In this article, we will explain what SEO is, its importance, and its
techniques.
What is SEO?
SEO or search engine optimization, abbreviated as SEO, is the process of
optimizing your content and website pages to match search engines such as
Google and Bing, and ranks it in the first results of the search engine to get
website traffic.
And when it comes to SEO, there are four main parties, which are your site,
the search engine, the researchers and the competitors. on the articles of
other competitors.
That is, search engine optimization (SEO) is a technique or we can say
practices that are carried out by site owners to improve the ranking of site
pages on search results. And you should know that these practices and
technologies are constantly changing, based on search engine updates.
SEO
The importance of website seo
Website SEO has played an important role in all marketing plans, so that there
is no marketing plan devoid of a search engine marketing strategy, due to its
importance, which is represented in:
It is not only about SEO, but by following SEO practices you will improve the
user experience.
Gaining free website traffic, unlike paid ads that need to pay money, is a
free way to promote products and services.
Users trust search engines, and the presence of the site in the first results
means that it has high credibility, so users do not hesitate to deal with the
site.
By improving your SEO, you will have a competitive edge over other websites
selling the same products and services. So, you are likely to have more
clients and sales.
SEO It is easy to measure its results and identify the volume of visitors on
your website, for each page and keyword separately. This enables you to select
appropriate strategies and keywords.
Ranking factors for websites on search results
Before you get to know the factors that rank sites on search results, let's
get to know the types of SEO sites, which are:
Off-page SEO: It consists of backlinks or backlinks that you get.
SEO within website pages: This type of website SEO is related to the quality
and distribution of keywords and the quality of the content.
Technical SEO: It is also measured on your website, and consists of site
speed, bug-free, etc.
And you should know that there are no single factors for ranking on the search
results, but rather a mixture of factors intertwined with each other,
combining everything that is done inside and outside the website in addition
to technical SEO.
Technical website ranking factors
Through spiders, search engines crawl and index websites, and for this to
happen there are some things that must be done correctly, which are the
following 12 most important techniques for ranking your site:
1- Website speed
Time is the most valuable thing for visitors. If a page takes more than 5
seconds to load, they will immediately close it and search on another site.
When we say the speed of the site, what is meant is the speed of its
individual pages, whether the main page or other sub-pages.
That is why we find that the site speed increases the bounce rate, which will
reduce the site’s ranking and lead to Google search results . Visitors always
expect a fast and lag-free user experience, and this is why site speed is an
important factor for ranking in search results.
There are many tools that allow you to identify the speed of the site, for
example, GTmetrix or Google PageSpeed Insights, which are free and easy to
use and show you aspects of improvement that must be done to address the
problem of page speed, which is reflected in improving the SEO of the site.
2- Mobile phone compatibility
When your site is crawled by Google, mobile compatibility will be the first
criteria that Google targets, and Google mostly uses the mobile version of
your site for evaluation.
Even if your site works smoothly on desktop, its ranking may be reduced if it
is not mobile-friendly, and you should always make sure that all site pages
are mobile-friendly. There are some tools that enable you to make the site
compatible with mobile phones, such as the Mobile-Friendly Test, which gives
you statistics on the speed of your site.
Website scanning tool here
Website seo
Mobile compatibility check
3- Ranking factors within the site
Technical ranking factors target all pages of the site, or we can say all the
website. As for the internal ranking factors, they relate to each page
separately, and they are:
4- Internal linking
Search engines crawl your website, any page or article, and when you link
internally, this helps search engines to index and understand the site's
content well.
Search Engine Optimization
Link articles internally
Internal linking means hyperlinking between pages of your site, and this also
helps users find what they are looking for on your site. In order to do this,
you will need to link articles and content on the site with similar and
related content.
5- Targeting keywords
Keywords, is the starting point for improving site SEO, and refers to the word
or phrase that the audience uses to search in search engines, and before you
create any content, you must specify the keyword.
If your site is new, it is always better to choose keywords with a low
competition rate, which are always long words, for example, instead of
choosing the word “YouTube SEO.” Focus on “Improving YouTube SEO for WordPress
sites,” and to find out the appropriate keywords, there are a set of Tools
like:
keywordtool
Google Keyword Planner
Google Trends
6- Titles
After selecting the keyword, you have to add it to certain parts, including
the title. Search engines use headings to learn about the content of a site,
as do searchers.
SEO Websites
Titles of articles in the search engine
7- Description of the article
It is the one that appears at the bottom of the title on the search results,
and it is said that Google has become less important to the description of the
article. It displays the part of the article that corresponds to the search
term, and in the images below you can see what the article description looks
like:
What is seo for websites
Description of the articles
It plays a major role in getting users to click on the result on the search
engine, which is important for improving website SEO.
8- Improve the images
Images are one of the search methods for many users. These images have an
option called alt text in which the keyword must be attached. Which works to
rank these images in the first results in the image search engine, and if the
image fails to display this alternative text is displayed.
9- Improve article link structure
Structuring the title of the article affects the ranking of the article on
search engines, and random titles that contain many letters or numbers that do
not make sense are unwelcome behavior, for example:
https://webwiner.com/13891.html
Alternatively, it is possible to attach the main phrase as follows:
10- Off-page ranking factors
When it comes to off-site optimization, there is one strategy that is
followed, including on social media platforms and other sites, which is a
backlink, which is linking a website page to another platform or website,
indicative of the quality of the content and the reliability of the site . .
To get backlinks, you must follow the following:
11- Provide high quality content
If your content is of high quality, then it will attract readers, and then it
will become a reference that will be referred to through backlinks, which will
improve the site’s SEO. This method takes a lot of time and effort to gain the
trust of users.
12- Guest Post
One of the ways that enables you to build backlinks that target specific words
is by purchasing or requesting a site to publish an article of yours, with a
set of backlinks that point to your site.
Your site is now with the best SEO features
All these points can be shortened and receive your distinguished website,
which takes into account the smallest technical details and is suitable for
all search engines, starting from hosting and domain, through important and
professional templates and additions, creating pages, and leading to its
appearance in search engines.
You will find all of this and more and more in one place and through one
special offer for a limited time. You can view it by clicking on the button
below this paragraph
Yes, I want to watch this show now from here
- Conclusion
As you can see, SEO includes many techniques and tactics that must be done,
moreover, these tactics and practices are constantly changing; Because
searcher behaviors change and so do search engine algorithms. However, at the
same time, it is of utmost importance to obtain a low-cost marketing channel
that guarantees you continuity in marketing your site.
Comments
Post a Comment